Heart of London - Perception Survey

Cafe

Every two years, we undertake a perception survey to better understand the opinions, needs and view of the users of the Heart of London area.

The perceptions of those who use the Heart of London area are key indicators of both successes and areas where there is need for improvement, change of policy or reallocation of resources. User perceptions on issues ranging from cleanliness to promotional activity to security are measured and analysed.

On 19th October 2009, 70 students commissioned from University College London were strategically placed around Piccadilly Circus through to Leicester Square. Their job was to ensure a wide range of audience were included within the new survey. Each carried a clipboard with the Heart of London logo clearly displayed to ensure they would not be confused with charity collectors etc.

Working with UCL enabled us to give valuable experience to high level undergraduates whilst benefitting from significant savings in not having to pay a research organisation.

pdf Click here to download the 2009 Perception Survey (395.93KB)

In 2007, an independent research team of 12 surveyors took 795 random interviews over a 14 day period, with a mix of local users and tourists visiting the area during the daytime and evening.

The results of the survey clearly showed the positive changes which had occurred over the previous two years, and highlighted significant improvements in the way visitors perceived their experience of the Heart of London.

pdf Click here to download the 2007 Perception Survey (302.72KB)

pdf Click here to download the 2005 Perception Survey (341.66KB)