In partnership with the New West End Company (the Business Improvement District for Bond Street, Oxford Street and Regent Street) we launched the first ever West End Destination Tracker and West End Destination Audit at the West End 2012 '1000 Days' conference on 9th June 2009.

West End Destination Tracker monitors the West End's position in the lead-up to the 2012 Games and beyond. The Tracker identifies four themes, each with a subjective rating formed through professional judgement, observation and key economic indicators.

The first edition presents the current baseline at 100 points and the Tracker will be published twice yearly.

West End Tracker Research (4757.69KB)

West End Tracker - Second Edition - May 2010 (2237.27KB)