West End Marketing Alliance - Christmas Campaign 2009
On 17 November 2009, the West End Marketing Alliance launched its annual Christmas campaign targeting 18-35 year old Londoners. The campaign strapline ‘Let’s do Christmas’ saw consumers receive fantastic offers and ‘money can’t buy prizes’ through an online, interactive advent calendar, running from 1st – 24th December 2009.
As per all West End Marketing Alliance campaigns, it was supported by viral marketing and social networking channels. We will be feeding back results and statistics collated from this campaign soon.
In the meantime, if your organisation would like to be involved in future campaigns, please contact Karen Baines, Communications Manager - email: Karen.baines@heartoflondonbid.co.uk