Promoting Our Area

West End Live Logo


We are a founding member of the West End Marketing Alliance (WEMA), which brings together organisations with a shared interest in the success of the area.

This coalition of organisations work together to promote the West End as the economic and cultural heart of London. WEMA members include: Covent Garden London, New West End Company, Shaftesbury PLC, Society of London Theatre, Visit London and Westminster City Council.

As a key member of WEMA, we deliver marketing campaigns that aim to increase footfall and spend.  Recent activity includes the development of the West End London website, West End Live and the West End Christmas campaign.

If you would like to get involved with future WEMA campaigns, please click to email:

Karen Baines, Communications Manager or Charlotte Edwards, Communications Executive

Please click the links below (or to the left) to find out more about some of our promotional activity: