The West End Marketing Alliance launched their latest Christmas campaign - 'Let's Do Christmas' on 17th November 2009, targeting 18-35 year old Londoners. The key message of the campaign was "It's better to give than receive".
The campaign design is to go viral, with subscribers to the West End London email updates and visitors to the especially re-designed West End London website being presented with exclusive offers and events.
An ice-scuplturist on the North Terrace of Leicester Square helped launch the campaign with much public interest.
The media partner was 95.8 Capital FM. Heart of London businesses that helped support the campaign were:
Results from this campaign will be available soon; we will notify businesses upon their publication.