

The Business Alliance acts on behalf of businesses and property owners in the area surrounding world famous landmarks Piccadilly Circus and Leicester Square. We operate services which help keep the area clean, safe and welcoming – supporting all those who invest, work, visit and live in the locality.
Our mission is to realise a shared vision for a confident, vibrant and bustling world class Heart of London: a celebration of its rich mix of entertainment and culture creating an inspirational business and leisure environment.
We produce regular reports reviewing our performance against our original pledge to our businesses.
Annual Report
Our Annual Review is a twelve-month summary for businesses and organisations in the Heart of London and reports on what the Business Alliance has delivered.