WOW Privilege card

WOW Card

Your WOW Privilege Card

In 2008, we launched the WOW Privilege Card, an exclusive scheme for employees of businesses within the Heart of London Business area. 

Over 6,000 WOW cards have now been issued to local employees, enabling them to benefit from discounts offered by businesses in the area.  Over 30 organisations are currently signed up to the scheme, offering exclusive incentives and promotions on shopping, food, drink and entertainment.

“The WOW card initiative has encouraged partnerships with local businesses and has been a great incentive for employees to stay in the area after they finish work. Our staff are taking full advantage of all the discounts and offers available.”

Darren Earl, Yates


The current card is valid until May 2011 - this not only reduces costs, meaning that we can undertake other initiatives, but also reduces the administrative cost for business in distributing the cards to employees.

In order for this scheme to be successful we need you to ensure employees register their WOW Privilege Cards - please click here to do so!

The cards are entirely 100% recycled material.  It is also possible to recycle the old, expired cards; in order to do this we recommend business gather together all their expired cards and call us to arrange collection.

We understand that although the scheme proved to be a success in its first year, it is still in the development stages.  If you have any difficulties with the card or suggestions, please contact us.


To arrange to have your organisation list an offer on the WOW Privilege Card, or if you would like cards for your employees, please click to email:

Karen Baines, Communications Manager or Charlotte Edwards, Communications Executive