Our purpose is to support the commercial wellbeing of all the businesses we represent here in the Heart of London.
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We have been operational for over ten years across the Piccadilly Circus and Leicester Square area with a track record of influencing to make things happen.

We are passionate believers in the power of cumulative action and have earned our place as a credible contributor at strategic level, ensuring a strong and united voice for business to meet our collective ambitions for this area.

We deliver tangible benefits for business from effective management of our streets to tackle crime and anti-social behaviour, through to inspirational promotional activity to support businesses, enhance our reputation and drive footfall and spend.