Piccadilly Night shot

About Us

Heart of London Business Alliance operates two Business Improvement Districts, representing 500 businesses in the Piccadilly & St James’s and Leicester Square & Piccadilly Circus areas. During 2015, property owners in these two areas voted in favour of Heart of London establishing London’s first two Property Owner Business Improvement Districts.

Our role at Heart of London Business Alliance is to serve as a robust voice on behalf of the businesses and property owners we represent, placing the issues affecting business onto the wider agenda and working in partnership with others to act as a positive catalyst for change. We promote the district to a global audience, ensuring that the area is renowned as a hub for business, education, culture and leisure and remains an integral part of the Capital for people to visit, live, trade and work in.



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