We undertook this important piece of research to understand better the opinions, needs and views of users of the Heart of London area.

Our independent research team of 12 surveyors took 795 random interviews over a 14 day period, with a mix of local users and tourists visiting the area during both the daytime and evening. This has delivered some of the most comprehensive data which we have been able to compare with the 2005 survey.

The results of the survey clearly show the positive changes which have occurred over the last two years, and highlights significant improvements in the way visitors perceive their experience in the Heart of London.

If you would like to discuss any aspect of this report in more detail, please contact us on 020 7839 3409, or email info@heartoflondonbid.co.uk

Click here to view the Perception Survey 2007 (pdf) format 

Click here to view the Perception Survey 2005 (pdf) format