Heartoflondon.info site
The Heart of London Business Alliance website www.heartoflondon.info is an essential tool for visitors, with information on entertainment, food and drink and accommodation in the Heart of London. Traffic to the site ranges from 1300 to 6000 hits a month.

West End Marketing Alliance
We have joined forces with key partners to create the West End Marketing Alliance to ensure a united voice when promoting the area.  New branding for the West End, West End, London has been created and our website www.westendlondon.com profiles the wider area.

We have been working closely with fellow WEMA members on the creation of a consumer brand to clearly define the area's location and offer.
We not only funded the development of the brand but have been instrumental in briefing designers leading group discussions and forging agreement from all parties on the final recommended approach and designs.
Through careful examination of the West End entertainment experience, we have distilled this into three key words SCALE, CHOICE and WORLD CLASS. This has led us to develop the strap line:
London West End... Shopping and Entertainment like nowhere else
Together, the brand name and strap line deliver a clear message - this is us, this is what we have to offer and this is where we are.

Click here to view new artwork.

We have developed an events programme, which dovetails with Visit London's highly acclaimed tourism campaign and launched www.westendchristmas.co.uk to advertise Christmas events and promotions.